THE RIGHT WORD
Marketing Strategies for the Health & Wellness Industry
SouthBridge Incorporated began operations in 1993 for the purpose of taking US vitamins and supplements to Brazil and Argentina.
Upon graduation with a masters degree in business management I spent fifteen years overseas with an international bank. I understand the importance of profit, cash flow and debt levels. But I much prefer sales! When I returned to the main office in 1993 I quickly realized that meetings and politics were not in my skill set.So I chose to join forces with a former Brazilian bank colleague who had recently started a family import business. I already liked the selected products.
Why Vitamins & Supplements?
Since my thirties, I have pursued my own health and wellness.I have completed four marathons. I watch what I eat. I consume daily many vitamins and supplements. I am a loyal member of the middle aged target market.
In addition to personal experience my contact with orthomolecular doctors has been invaluable for understanding what really works and how. I have researched and collected lots of material on the benefits of many products and protocols.
Writing: Work and play
I like to write.I have been a writer for many years. I enjoy the challenge and creative outflow. They say that writing is a muscle to be exercised. It is a part of my daily discipline.Living overseas afforded me the chance to become fluent in Portuguese.I also have a working knowledge of Spanish. I believe that knowing and using another language also makes that muscle stronger.Through another language I sometimes perceive a different, perhaps a novel way of saying the same thing in English.
To stay on target in new and exciting ways.
We will always be accessible for questions and updates while respecting the meaning of deadlines.
Please contact us to see what we might accomplish together.